If you are a brand or influence, or an enthusiast of either, you may know that marketing and influencer budgeting is on the rise. Influencer Marketing Hub states “Influencer Marketing” has increased 325% in Google searches within the span of 12 months and has an average earned media worth of $7 for every dollar spent. However, there is one key that doesn’t match this growth: pay.
Messages from top companies are no stranger to reaching out to influencers offering product or exposure exchange for photos, blog posts and edited videos and advertisement to thousands of trusted followers. Influencers, especially who work day and night editing content for their collaborations, are frustrated and reeling back on the free content. In order for marketers and brands to keep up, I have written a message to those big companies to answer some of their frequent questions
What are some recent collaborations: Recent Brand Collaborations: Dunkin Donuts, Get Shipped by Betches, Holiday Ice Rink DTLA, CaseApp, Sips By, Le Grand Verre Wines and thankfully more coming soon.
What is the community aspect of Influencing? Community Building Tactics: Being an influencer and successfully combining it with your life is little bit of networking and a whole lot of looking for supporting and like-minded friends. From the time I decided to take my personal site to the next level, I decided I needed to find networking groups that would teach me marketing skills I do not currently hold. I already work in Marketing but it was so different learning the other side of the business from the eyes of the “advertiser”. I also looked for other friends who had the same goal, which ultimately led to join Influencer groups like SoCal Blogger Babes. Joining Influencer groups has given me a group of girls who are who keep you motivated when you feel that your “job” is not legitimized and who are extremely open when it comes to tips and tricks.